
We tested Amazon's 'About You' feature. Here's what it got right — and wrong
By Katherine Langford
WESH 2 Orlando
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The costs of the 12-foot skeletons, costumes and candy can really stack up. Halloween 2026 is no different than prior years. Read more trending newsAccording to the National Retail Federation, Americans are expected to spend a terrifying $13.5 billion this year. It is up slightly from 2025’s $13.1 billion.Most people plan to celebrate Halloween, or about 74% of those polled. On average, each person will spend about $115. But what will they be doing this year?Most people said they will hand out candy for Halloween (61%). Others will dress up in costumes, decorate or carve a pumpkin. Here is the breakdown: 61% handing out candy50% dress in costume42% decorate42% carve a pumpkin42% watch scary movies36% browse store displays or themed storesWe know what people plan to do; we know how much money will be flowing out of our pockets, but where will it go?It’s close among three of the four categories. The NRF said $4.4 billion will be spent on costumes, while nearly the same amount, $4.3 billi